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The Best Time to Send Cold Emails: Tips and Statistics

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Cold emails can be an effective way to reach out to potential clients or partners, but timing is key. The best time to send a cold email depends on various factors such as the recipient, the purpose of the email, and the industry you are in. In this article, we will explore the best times to send cold emails, based on research and expert tips.

The best time to send a cold email? Consider the recipient’s schedule and location

One of the most important things to consider when deciding when to send a cold email is the schedule and location of the recipient. For internal company newsletters, promotional campaigns, or invitations, it is recommended to send the email at a time when the person is at work and has time to check their email.

On the other hand, if you are targeting consumers, it is important to consider their time zone and daily routine. For example, a study by Yesware found that the best time to send cold emails to consumers is between 8-9am and 4-5pm in their time zone.

It is also important to avoid sending cold emails on holidays or weekends, as it is likely that the recipient will not check their email at those times. In fact, a study by Campaign Monitor found that email open rates are lowest on weekends and highest on Tuesdays and Thursdays.

Target active times for your audience

In addition to considering the recipient’s schedule, it is important to target active times for your audience. This means identifying when your audience is most likely to be checking their email and engaging with content. For example, if you are targeting busy professionals, it may be best to send your cold email early in the morning or late at night, when they are more likely to have time to read and respond.

On the other hand, if you are targeting consumers, it may be best to send your cold email during the afternoon, when they are more likely to be taking breaks from work or school. A study by Experian found that the highest email open rates for consumers occur between 2-5pm.

Be precise and direct in your message

When sending a cold email, it is important to be precise and direct in your message. Some users disable notifications on their cell phones to avoid being overwhelmed with information, so it is important to grab their attention quickly. In the first two paragraphs of your message, make sure to clearly state who you are and how the recipient could benefit from working with you.

Conclusion

The best time to send a cold email depends on various factors such as the recipient, the purpose of the email, and the industry you are in. By considering the recipient’s schedule and location, targeting active times for your audience, and being precise and direct in your message, you can increase the chances of your cold email being read and responded to.

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