How to Avoid the Spam Folder with Email Marketing

As more companies focus on making sales through personalized emails, email marketing is becoming increasingly popular. However, one of the risks of not personalizing your messages is that they can end up in the spam folder. This not only results in lost marketing capital but also causes businesses to lose potential customers.

One of the main reasons that emails end up in spam is due to the number of messages sent to a single user in one day. Other reasons could be that the message has many spelling errors or has not been accepted by the sender. So, how can we avoid ending up on that blacklist?

Here are 7 things you can do to ensure that your emails don’t end up in spam:

1. Use a good email warming tool: This is the best option. It’s a method for achieving a good reputation with your email address and getting off the blacklist.

When we talk about reputation, we mean how trustworthy your email address is. For example, if you have a new account and haven’t sent any emails, and suddenly start sending 15 or 30 emails a day, these will be considered spam because it’s not a “cured” account.

Email warming tools clean up these addresses so that they can be trusted and don’t have any problems with spam filters.

2. If you have a new account or don’t usually send emails, don’t saturate the flow of emails when you start sending them. Start with 5 or 8 per day until you get more domains and increase the volume to 50. This will help the algorithm of your address get used to the flow of messages that your account will send.
3. Don’t just personalize the email, also make sure you have the sender information correctly. Filling out the basics is always important: “From,” “To,” and “Subject” will give the prospect security when opening the email.
4. Take care of the spelling in the message: People expect to receive information from reliable and prepared professionals.
5. Don’t use words or phrases that activate the spam filter alert. Find here some words you shouldn’t use.
6. Add an unsubscribe option: This recommendation is very important because there are users who subscribe and then forget. By offering the option to unsubscribe, you are being transparent and responsible.
7. Use double opt-in: This method consists of sending a confirmation email to the person who has subscribed. This ensures that the person really wants to receive emails from you and reduces the risk of ending up in spam.

By following these tips, you can avoid having your emails end up in spam and ensure that your email marketing efforts are successful. It’s important to remember that email marketing can be a powerful tool for generating sales and reaching potential customers, as long as you take the necessary steps to avoid the spam folder.